Erick Simpson’s MSP Newsletter | July 2022 | Getting Performance Reviews Right

Erick Simpson

Getting Performance Reviews Right

I recently had an opportunity to chat with Martin Sinderman to provide my perspective on performance reviews for his article in ChannelPro. I stressed the importance to Martin of changing the execution of performance reviews away from a potentially one-sided and subjective yearly (or longer!) audit by a manager, supervisor, or sometimes someone the employee doesn’t even report to directly. That scenario leaves no opportunity to objectively coach and mentor employees on a regular basis and in real-time to improve their performance towards reaching their goals or KPIs.

What I’m driving at is that waiting a year or longer to give an employee feedback and course correction is just too late – the horse has already left the barn. Instead, I recommend providing staff with quarterly reviews designed to give them the guidance they need more regularly and consistently. This approach provides them the best opportunity for continual improvement, allowing them to qualify for the performance bonuses, benefits, or other incentives you have made available for them to achieve.  

More regular reviews allow employees and their managers opportunities for constructive feedback around shared goals, accountability, and partnership for mutual benefit. They also provide a forum for employees to hold leadership accountable to helping them reach shared goals by delivering promised training, coaching, and incentives to them.

And while the thought of conducting reviews more often might sound unappealing due to time constraints, if they are conducted objectively and focused primarily on actual performance data, they tend to go much faster than yearly reviews. But more importantly than that, they allow more time at the right time to discuss and solve challenges or bottlenecks hampering an employee from achieving their full potential.

The key to ultimate success in conducting these sessions as I’ve described is removing emotion from these meetings. This is done by collecting and evaluating trustworthy data. In the absence of data, these conversations, and perceptions of an employee’s performance and overall value to the organization may end up relying on feelings and emotion – the enemy of objective performance measurement and effective leadership, coaching, and mentorship.

Collecting objective data requires your systems and platforms to be optimized to properly measure and report on an employee’s performance, and the employee must utilize these platforms correctly. For a billable technician, this means they must document all of their time in your PSA or ticketing platform according to your standards, and follow your established procedures during service delivery.

If your platforms aren’t integrated and optimized to leverage automation as much as possible and you haven’t standardized and documented your service delivery processes properly, your team’s morale and performance will suffer. And you should never penalize your staff for performance bottlenecks over which they have no control. This is why it is critically important towards achieving your mutual goals that they are confident in your support in their growth path within your organization and that their performance is being measured objectively.

If you’d like to learn more about my DISC Behavioral Assessments for Hiring and Team-Building, and the services I provide MSPs in this area click here or the button below

ChannelPro 5 Minute Roundup for the week of July 11th, 2022

N-able news, LinkedIn Training and Pizza Pizza!

In this podcast episode, Rich and I discuss N-able’s new solution bundle for emerging MSPs, the awesome employee training tool you already have but don’t use (hint: it’s LinkedIn), and a guy who loves pizza SO much that he nearly climbed into an oven to get some. If you haven’t tuned in to our weekly podcast – what are you waiting for? By the way – we’re also on video!
Click here or the image above for the video!

CompTIA ChannelCon Live 2022

Catch Up With Me At CompTIA ChannelCon!

I'll be in Booth 116 in the Exhibit Hall!

I look forward to seeing you IN PERSON for the first time in a long time! Please stop by and say hi - I'll be in Booth 116 in the exhibit hall.

My MSP Sales App Prices Your Services & Creates Your Proposals, SOWs, and Business-Winning PowerPoint Sales Presentations in Minutes!

When preparing your sales proposals, statements of work, and sales PowerPoint presentations for new business opportunities:

  • Does it take way too much time to do?
  • Is it so complicated that it falls to the bottom of your to-do list?
  • Are you challenged when pricing to maintain consistent margins?
  • Do you have to use too many different tools/platforms/calculators?
  • Are you the only one that can do this critical function, hence the bottleneck?
  • Are late proposals to prospects and clients the norm, delaying new revenue?

If you’ve used tools like MSP Pricing Calculators and Sales Proposal and Statement of Work Templates, you know how time-consuming it can be to price your services for 3 distinct bundles and transfer all of that information between these distinct assets.

Or maybe you’re using a “Swiss Army Knife” platform for your business that promises to do it all, but is simply too kludgy and takes too many clicks and screens to deliver an unattractive, simplistic quote?

Let’s face it, to win more business what you really need is a truly consultative sales proposal that wins business fast, along with the appropriate SOW and a business-winning sales PowerPoint slide presentation deck that you can create in mere minutes.

This is just what my new MSP Sales App does. It creates my MSP Mastered® Consultative Sales Proposal for Managed Services and Cybersecurity with 3 options (good, better, best), along with each option’s Statement of Work for you, along with my proven MSP and Cybersecurity Sales PowerPoint Presentation, with pricing and terms in minutes!

I’ll say it again – with my new MSP Sales App, you can build and price your offerings customized for each prospect or client to maintain your margins and export a professional, consultative sales proposal, SOWs, and sales presentation in minutes!

See for yourself – click here for my short demo video

MSP Webinar!
 Understanding and Serving the Distinct Cybersecurity Needs of Regulated and Unregulated Clients
Thursday, July 28 @ 9am PDT / 12pm EDT

To effectively address the cybersecurity needs of your existing clients and new prospects, you’ll need to design and price your services and bundles; and refine your marketing and sales approaches to serve 2 distinct audiences.

The first audience includes regulated businesses; or businesses that must meet and demonstrate compliance with specific regulatory requirements such as HIPAA, SOC Type 2, PCI DSS, GLBA, NIST 800, FIPS, CMMC, GDPR, and others.

The second audience is those businesses that do not fall under any specific regulatory guidelines but must strengthen their cybersecurity posture nonetheless to reduce their risk and liability.

In addition, and regardless of any client or prospect’s specific regulatory requirements, your services will need to demonstrate compliance with the conditions of their individual cyber liability insurance policies.

This must-attend MSP Mastered® session is for operations, marketing, sales, and technical leaders and teams.

What you’ll learn:

  • Building, bundling, and pricing cybersecurity services for regulated and unregulated clients
  •  How to adjust your sales process for different audiences to accelerate sales velocity and close more deals
  • Positioning and delivering phishing defense and email security to protect your clients from cybercriminals posing as trusted contacts

BONUS: All attendees to this must-attend technical Webinar will receive my 4-page MSP Mastered® Cybersecurity Sales Qualifying Questions Reference!

Click here or the button below to register!

Through the end of July, I’m offering 50% off of all DIGITAL ASSETS AND MASTERCLASSES in the store! It’s chock full of my most effective business improvement and transformation assets including my best-selling books, audiobooks, and white papers.50% Off

You’ll also find my business process checklists, pricing, comp plan calculators, and hiring and HR tools like employment ads and job descriptions. I’ve also included my business-winning sales proposals, MSAs, SOWs, service agreements, and much more.

USE COUPON CODE: July50Off! and get 50% off your entire cart! Expires Sunday, July 31st!

Thursday: The Virtual MSP Happy Hour™
Compliance & Audit Cranberry Cooler Edition!
Thursday, July 28 @ 2pm PDT / 5pm EDT

If you haven’t attended an MSP Happy Hour™ yet, you’re missing out big time!

Another great prize! – Mary
Great event! – Coleman
Another great Happy Hour! – Michael

Join me and my MSP friends, colleagues, and special guests for our next MSP Happy Hour™ event!

This new event is meant to give us all an opportunity to have a little fun, a few laughs, and blow off some steam as we get to know each other better over a themed cocktail (or mocktail) – and learn new things!

We’ll keep the conversation light, and humorous and have special drawings and giveaways for attendees, so register now and let’s have a great Happy Hour together!


This MSP Happy Hour’s
signature drink:
The Compliance and Audit Cranberry Cooler – Vodka, Triple Sec, Cranberry Juice, Ginger Ale, Lime

Prizes and Giveaways

After registering, you’ll get an email with a short, funny video on how to mix this drink, an ingredients list, and instructions to make alcoholic and non-alcoholic versions of our signature cocktail. Get your shopping done before Happy Hour, and we’ll toast together as we socialize together, play fun games for prizes and chat Audit and Compliance!

Click here or the button below to register for the MSP Happy Hour™!

Erick Simpson
Founder & Chief Strategist
[email protected]
(800) 414-1441
2271 W. Malvern Ave., #169
Fullerton, CA 92833
Erick Simpson built and sold one of the very first MSPs in the industry and co-founded MSP University, where he grew and coached a channel of 30,000 IT Solution Providers through their MSP transformation. He is the creator of the MSP Mastered® Methodology for business performance improvement that has been licensed by numerous IT channel distributors and vendors. Erick is a technology business & channel growth expert, influencer, thought leader, speaker and author with 4 best-selling books and 50 white papers to his credit, and he co-hosts the ChannelPro 5 Minute Roundup Podcast. He builds channel improvement programs for IT distributors and vendors and his consultations help IT organizations overcome business challenges to realize rapid, profitable growth. Erick’s industry recognition includes Channel Futures’ 7 Thought Leaders Defining the MSP Market, Jay McBain’s 100 Most Visible Channel Leaders, 2 Time ChannelPro 20/20 Visionaries, 2 Time MSP Mentor 250 and SMB Nation’s SMB 150 award recipient.
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