Partner Recruitment, Sales Enablement & Channel Program Strategy
Leverage My Years of Experience and Expertise to Accelerate Vendor Channel Growth
My track record in developing and deploying successful channel program, partner acquisition and enablement strategies has made me a go-to partner for channel program improvement. I create successful engagement opportunities between vendors, manufacturers and distributors and my partner channel of 25,000 highly engaged MSPs.
Growth + Strategy
My channel improvement consulting engagements allow me to work with you and your leadership team; and all levels of management and staff, in order to evaluate your current channel and operational performance levels and design an improvement strategy to achieve an agreed-upon criteria for success that can be measured and quantified. Then, I work with you as part of your team to implement the transition strategy.
My new partner recruitment services supercharge your channel growth velocity by promoting your brand, partner program, message and call to action to my list of over 35,000 of the most engaged and responsive MSPs in the industry. I execute email, newsletter, social media and survey marketing services on your behalf, and host and produce my highly-regarded MSP Mastered® Webinar series to attract the partners you’re looking for.
My effective Survey Research Services include the marketing, hosting, data collection and delivery of high-quality online surveys for market research, competitive analysis and feedback surveys. My research services are marketed to my 35,000 IT Service Provider, VAR and MSP channel partners and subscriber lists, and include questionnaire writing, survey hosting, survey administration, data analysis, and report delivery.
Sales + Marketing
My consultative sales training programs and workshops have been touted as the best in the industry by attendees, distributors and vendors. My highly successful sales techniques accelerate sales velocity, shorten sales cycles and dramatically increase your channel’s performance. My unique combination of proprietary and most trusted sales techniques have helped my vendor channels generate hundreds of millions of dollars in new revenue.
Our newsletter and social media marketing services promote your message to our channel of 35,000 qualified IT Service Provider, VAR and MSP channel partners and subscribers, along with a social media group reach totaling over 100,000 who seek introductions and exposure to strategic partners that can help them achieve their business goals. Options include banner advertising and guest articles. Complete and comprehensive open, click-through and conversion reporting and analysis provided.
My email marketing services promote your message to my channel of 35,000 qualified IT Service Provider, VAR and MSP channel partners and subscribers who seek introductions and exposure to strategic partners that can help them grow their revenues, increase margins and achieve their business goals. Includes A/B testing of subject lines and content and complete and comprehensive open, click-through and conversion reporting and analysis.
My channel clients consider my live MSP Mastered® Webcasts the most cost-effective means for achieving their lead-generation goals. Marketed to my 35,000 MSP channel partners and 100,000 social media group members, I host, conduct and record each of these Webcasts and make them available for on-demand viewing to continue to influence my channel partners, subscribers and site visitors long after each live event’s conclusion to maximize your recruitment opportunities.
I offer interior page advertising and custom logo branding opportunities for the covers and interiors of my best-selling books; “The Guide to a Successful Managed Services Practice”; the definitive book on Managed Services, “The Best I.T. Sales & Marketing BOOK EVER!”, “The Best I.T. Service Delivery BOOK EVER!” and “The Best NOC and Service Desk Operations BOOK EVER!”. Use cases include special events, promotions and lead generation.
My content-creation services are led by me personally, and I’m one of the most prolific, recognized and sought-after managed services, cloud and security practice business improvement and transformation experts and authors in the industry. I provide you a ready resource when you need custom blogs, articles and white papers that effectively capture the tone and subject matter you desire and present it in a way that increases audience engagement .
Speaker + Facilitator
Need a highly-rated, dynamic subject-matter expert and thought leader to provide engaging, informative content and lively discussion for your next promotional Webinar or Podcast? My participation dramatically increases registration numbers, as I draw from my 30 years of experience in the channel as an Enterprise CIO, MSP, Strategic Consultant; and my effective MSP Mastered® business improvement methodologies to add value to your production.
If you are looking for a highly-rated, dynamic speaker and thought leader for your conference or event that can increase registrations, I’m one of the most sought-after technology business improvement and transformation experts, consultants, authors and speakers in the industry. I’ve delivered hundreds of dynamic, informative Keynotes, Breakout Sessions, Workshops and Classes for the Who’s Who of Technology Vendor, Manufacturer and Distributor events.
If you have a special pre-day conference event or roadshow opportunity and seek a dynamic and consistently “5 out of 5” rated presenter that can increase registration and attendance, I’m one of the most sought-after technology business improvement and transformation speakers in the industry, having delivered hundreds of dynamic, informative Workshops and Sessions for the numerous Technology Vendors and Distributors