Newsletters

Erick Simpson’s MSP Newsletter | Using LinkedIn and AI for MSP Sales Targeting
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Erick Simpson’s MSP Newsletter | Using LinkedIn and AI for MSP Sales Targeting

Using LinkedIn and AI for MSP Sales Targeting In this monthly series, we’ll deep-dive to understand how MSPs can leverage Generative Al to save time, drive sales, and fuel expansion with real-world tips, prompts and examples to help you improve your lead generation and sales outcomes. In my last newsletter, we covered step one in…

Erick Simpson’s MSP Newsletter | Using AI for MSP Lead Generation and Sales Growth
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Erick Simpson’s MSP Newsletter | Using AI for MSP Lead Generation and Sales Growth

Using AI for MSP Lead Generation and Sales Growth In this monthly series, we’ll dive deep into understanding how MSPs can leverage Generative Al to save time, drive sales, and fuel expansion with real-world tips, prompts, and examples to help you improve your lead generation and sales outcomes. Generative Artificial Intelligence’s (Generative Al, GenAI) ability…

Erick Simpson’s MSP Newsletter | 10 Tips for MSP Client Webinars That Convert Like Crazy
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Erick Simpson’s MSP Newsletter | 10 Tips for MSP Client Webinars That Convert Like Crazy

10 Tips for New MSP Client Prospecting Webinars That Convert Like Crazy Webinars have become an essential tool for managed service providers (MSPs) to generate leads and recruit new clients. A well-executed webinar allows you to connect with dozens or even hundreds of prospects in real time to deliver your value proposition and build interest…

Erick Simpson’s MSP Newsletter | January 2024 | 3 Changes to Cybersecurity Compliance That MSPs Must Understand
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Erick Simpson’s MSP Newsletter | January 2024 | 3 Changes to Cybersecurity Compliance That MSPs Must Understand

3 Changes to Cybersecurity Compliance That MSPs *Must* Understand Recent key changes in cybersecurity compliance laws and enforcement practices can and should unlock new business opportunities for MSPs in 2024. MSPs struggle to avoid seeing their services commoditized by customers looking for the best-bargain (but minimally effective) options they can find. Offering compliance expertise and…

10 Tips For Evaluating a Vendor’s MSP Partner Program
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10 Tips For Evaluating a Vendor’s MSP Partner Program

10 Tips For Evaluating a Vendor’s Partner Program Joining a vendor’s partner program is much like solving a multi-layered puzzle where every piece must fit perfectly to decode the bigger picture. Technology vendors tirelessly work to create successful channel programs to recruit managed service providers. But, such a journey is often scattered with barriers and…

Erick Simpson’s MSP Newsletter | July 2023 | 10 Tips For Evaluating a Vendor’s Partner Program
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Erick Simpson’s MSP Newsletter | July 2023 | 10 Tips For Evaluating a Vendor’s Partner Program

10 Tips For Evaluating a Vendor’s Partner Program Joining a vendor’s partner program is much like solving a multi-layered puzzle where every piece must fit perfectly to decode the bigger picture. Technology vendors tirelessly work to create successful channel programs to recruit managed service providers. But, such a journey is often scattered with barriers and…

Erick Simpson’s MSP Newsletter | June 2023 | The Ultimate Guide to MSP QBRs…
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Erick Simpson’s MSP Newsletter | June 2023 | The Ultimate Guide to MSP QBRs…

The Ultimate Guide to MSP QBRs Optimizing Performance and Client Relationships with MSP QBRs Quarterly Business Reviews (QBRs) are more than just a gathering of stats and figures – they’re an essential aspect of managing successful relationships between Managed Service Providers (MSPs) and their clients. A well-executed QBR not only helps in analyzing performance but…

Erick Simpson’s MSP Newsletter | May 2023 | Reduce Your MSP IT Vendor Sprawl…
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Erick Simpson’s MSP Newsletter | May 2023 | Reduce Your MSP IT Vendor Sprawl…

Reduce Your MSP IT Vendor Sprawl… IT vendor sprawl has become a common challenge for MSPs. It’s not uncommon for Managed Service Providers to use various tools from different vendors for their operations, ranging from remote monitoring and management to professional services automation and security solutions. IT vendor sprawl refers to the accumulation of multiple…

Erick Simpson’s MSP Newsletter | February 2023 | Adjust Your Revenue Streams to Increase MSP Company Value at Exit…
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Erick Simpson’s MSP Newsletter | February 2023 | Adjust Your Revenue Streams to Increase MSP Company Value at Exit…

Adjust Your Revenue Streams to Increase MSP Company Value at Exit… As an MSP, you’ve probably developed a broad product and service portfolio to meet your clients’ needs over time. Your service and solution stack may include product resale items such as hardware and software, and hourly labor-based services, such as projects, time and materials,…

Erick Simpson’s MSP Newsletter | January 2023 | 3 Questions That Improve Staff Satisfaction and Reduce Churn
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Erick Simpson’s MSP Newsletter | January 2023 | 3 Questions That Improve Staff Satisfaction and Reduce Churn

3 Questions to Improve Staff Satisfaction and Morale, and Reduce Churn I just kicked off a new team-building engagement with an MSP client and wanted to share some takeaways while they are still fresh in my mind that may help you improve your staff’s morale, confidence, and retention, and build a highly satisfied, high-performing team….