The Vendor Channel
Maturity Level Index™

Develop key channel program improvement,
partner acquisition and enablement strategies

VENDORS

The Vendor Channel Maturity Level Index™

Develop key channel program improvement, partner acquisition and enablement strategies

VENDORS

The Vendor Channel Maturity Level Index™

My Vendor Channel Maturity Level Index™ identifies your current state of channel maturity and allows us to develop and deliver key channel program improvement, partner acquisition and enablement strategies

My experience and track record in developing and deploying successful channel program, partner acquisition and enablement strategies has made me a go-to partner for channel program improvement.

My channel improvement consulting engagements are extended advisory, consultative and collaborative engagements that provide you proven expertise at channel improvement, transformation and growth.

What's Your Current Channel Maturity Level?

Beginning

Chaos

Chaos: Low to negative channel performance based on trial and error approach to channel program development. You cannot afford costly mistakes at this stage and require effective strategies and tactics to quickly evolve to your next level of maturity.

Emerging

Fire Fighting

Fire Fighting: Low channel performance, few controls and lack of effective forward planning, lack of alignment in program incentive/comp plan, recruitment and enablement strategy, but beginning to develop an understanding of profit drivers. You’ve advanced, but are still operationally unstable, hampering your ability to scale.

Scaling

Stable

Stable: Median financial performance with basic channel growth controls and some forward budget planning, but lacking meaningful program performance tracking and alignment between program incentive/comp plan and budget attainment, impeding rapid channel revenue growth.

Optimizing

Proactive

Proactive: High financial and partner channel growth with effective program and partner performance tracking paired with strong alignment between program incentive/comp plan and budget attainment. Your focus should now shift from partner acquisition towards partner enablement.

Innovating

Zen

Zen: Highest financial and partner channel growth performance tied to closely aligned program incentive/comp plan, effective channel partner recruitment strategy and robust channel partner enablement programs. Your attention is now directed to new product and service development, acquisition or sale.

Want to see where you fall on the Vendor Channel Maturity Level Index™
- And how to improve? Schedule a call with Erick to learn more.

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