The Vendor Channel Maturity Level Index™
Erick Simpson’s Vendor Channel Maturity Level Index™ identifies your current state of channel maturity and allows him
to develop and deliver key channel program improvement, partner acquisition and enablement strategies
Erick Simpson’s experience and track record in developing and deploying successful channel program, partner acquisition and enablement strategies has made him a go-to partner for channel program improvement.
Erick’s channel improvement consulting engagements are extended advisory, consultative and collaborative engagements that provide you proven expertise at channel improvement, transformation and growth.
What's Your Current Channel Maturity Level?
Beginning
Chaos
Emerging
Fire Fighting
Fire Fighting: Low channel performance, few controls and lack of effective forward planning, lack of alignment in program incentive/comp plan, recruitment and enablement strategy, but beginning to develop an understanding of profit drivers. You’ve advanced, but are still operationally unstable, hampering your ability to scale.
Scaling
Stable
Stable: Median financial performance with basic channel growth controls and some forward budget planning, but lacking meaningful program performance tracking and alignment between program incentive/comp plan and budget attainment, impeding rapid channel revenue growth.
Optimizing
Proactive
Proactive: High financial and partner channel growth with effective program and partner performance tracking paired with strong alignment between program incentive/comp plan and budget attainment. Your focus should now shift from partner acquisition towards partner enablement.
Innovating
Zen
Zen: Highest financial and partner channel growth performance tied to closely aligned program incentive/comp plan, effective channel partner recruitment strategy and robust channel partner enablement programs. Your attention is now directed to new product and service development, acquisition or sale.
