Erick Simpson’s 3 page Sales Warm-Up Conversation Topic Questions Reference covers common questions used among I.T. sales professionals to make their warm?up and first impression more meaningful, impactful and successful. The purpose of the warm?up is to take the prospect’s mind off of the sale by talking about subjects that are unrelated to business. This can include a variety of different topics. However, the true sales professional understands how to navigate this conversation so that they can also discover the items outside of business that a prospect sees value in.