Erick Simpson’s 3 page Cybersecurity Sales Warm-Up Questions Reference includes common questions used among sales professionals to make their sales warm?up and first impression with prospects more meaningful, impactful and successful. The purpose of the sales warm?up is to take the prospect’s mind off of the sale by talking about subjects that are unrelated to business. This can include a variety of different topics. However, the true sales professional understands how to navigate this conversation so that they can also discover the items outside of business that a prospect sees value in.