In Erick Simpson’s 13 page Marketing Managed IT Services White Paper, you will find information to help you understand five different passive marketing techniques, as well as 3 direct marketing techniques, as well as how to create a compelling marketing message for your services, and how to source a direct marketing list. This information will enable you to create a marketing campaign whose outcome can be measured.

Contents:

1. Introduction
2. What is Marketing?
3. Vertical-specific Marketing
4. Choosing a Vertical Market
5. The Marketing List
6. The Marketing Message
7. Example Marketing Message
8. Website Marketing
9. White Paper Marketing
10. Creating White Papers
11. Example White Paper
12. Case Study Marketing
13. Creating Case Studies
14. Example Case Study
15. Benefits of Utilizing Managed Services Agreements
16. Conclusion