Partner Recruitment, Sales Enablement and Channel Program Strategy

Leverage our Years of Experience and Expertise in Accelerating Channel Growth

Our track record in developing and deploying successful channel program, partner acquisition and enablement strategies has made us a go-to partner for channel program improvement. We create engagement opportunities between vendors, manufacturers and distributors and our partner channel of 25,000 highly engaged MSPs.

Partner Recruitment
From 25,000 MSPs

Our new partner recruitment services supercharge your channel growth velocity by promoting your brand, partner program, message and call to action to our list of over 25,000 of the most engaged and responsive MSPs in the industry. We execute email, newsletter, social media and survey marketing services on your behalf, and host and produce our highly-regarded State of the Industry Webinar series to attract the partners you're looking for.

Partner Sales
Enablement

Our consultative sales training programs and workshops have been touted as the best in the industry by attendees, distributors and vendors. Our highly successful sales techniques accelerate sales velocity, shorten sales cycles and dramatically increase your channel performance. Our unique combination of proprietary and most trusted sales techniques have helped our vendor channels generate hundreds of millions of dollars in new revenue.

Channel Strategy
Engagements

Our channel improvement consulting engagements allow us to work with you and your leadership team; and all levels of management and staff, in order to evaluate your current channel and operational performance levels and design an improvement strategy to achieve an agreed-upon criteria for success that can be measured and quantified. Then, we work with you as part of your team to implement the transition strategy.

Email Marketing
to 25,000 MSPs

Our email marketing services promote your message to our channel of 25,000 qualified IT Service Provider, VAR and MSP channel partners and subscribers who seek introductions and exposure to strategic partners that can help them grow their revenues, increase margins and achieve their business goals. Includes A/B testing of subject lines and content and complete and comprehensive open, click-through and conversion reporting and analysis.

Blogs, Articles
Playbooks & White Papers

Our content-creation services are led by Erick Simpson, one of the most prolific, recognized and sought-after managed services, cloud and security practice business improvement and transformation experts and authors in the industry. We provide you a ready resource when you need custom blogs, articles and white papers that effectively capture the tone and subject matter you desire and present it in a way that increases audience engagement .

Newsletter & Social
Media Marketing

Our newsletter and social media marketing services promote your message to our channel of 25,000 qualified IT Service Provider, VAR and MSP channel partners and subscribers who seek introductions and exposure to strategic partners that can help them achieve their business goals. Options include banner advertising and guest articles. Complete and comprehensive open, click-through and conversion reporting and analysis provided.

Webinar Marketing
Hosting & Production

Our channel clients consider our live State of the Industry Webcasts the most cost-effective means for achieving their lead-generation goals. Marketed to our 25,000 MSP channel partners, we host, conduct and record each of these Webcasts and make them available for on-demand viewing to continue to influence our channel partners, subscribers and site visitors long after each live event’s conclusion.to maximize recruitment opportunities.

Webinar & Podcast
Expert Guest

Need a highly-rated, dynamic subject-matter expert to provide engaging, informative content and lively discussion for your next promotional Webinar or Podcast? Erick Simpson's participation dramatically increases registration numbers, as he draws from his 30 years of experience in the channel as an Enterprise CIO, MSP, Strategic Consultant; and his effective MSP Mastered® business improvement methodologies to add value to your production.

Keynote, Panelist
& Session Speaker

If you are looking for a highly-rated, dynamic speaker for your conference or event that can increase registrations, Erick Simpson is one of the most sought-after technology business improvement and transformation experts, consultants, authors and speakers in the industry. Erick has delivered hundreds of dynamic, informative Keynotes, Breakout Sessions, Workshops and Classes for the Who's Who of Technology Vendor, Manufacturer and Distributor events.

Pre-Day Event
Workshops

If you have a special pre-day conference event or roadshow opportunity and seek a dynamic and consistently "5 out of 5" rated  presenter that can increase registration and attendance, Erick Simpson is one of the most sought-after technology business improvement and transformation speakers in the industry, having delivered hundreds of dynamic, informative Workshops and Sessions for the numerous Technology Vendors and Distributors

Book Branding
& Advertising

We offer interior page advertising and custom logo branding opportunities for the covers and interiors of Erick Simpson's best-selling books; "The Guide to a Successful Managed Services Practice"; the definitive book on Managed Services, “The Best I.T. Sales & Marketing BOOK EVER!”, “The Best I.T. Service Delivery BOOK EVER!” and “The Best NOC and Service Desk Operations BOOK EVER!”. Use cases include special events, promotions and lead generation.

Survey & Research
Services

Our effective Survey Research Services include the marketing, hosting, data collection and delivery of high-quality online surveys for market research, competitive analysis and feedback surveys. Our research services are marketed to our 25,000 IT Service Provider, VAR and MSP channel partners and subscriber lists, and include questionnaire writing, survey hosting, survey administration, data analysis, and report delivery.

The Vendor Channel Maturity Level Index™

Our Vendor Channel Maturity Level Index™ Identifies Your Current State of Channel Maturity and Allows Us to Develop and Deliver Key Channel Program Improvement, Partner Acquisition and Enablement Strategies

Our experience and track record in developing and deploying successful channel program, partner acquisition and enablement strategies has made us a go-to partner for channel program improvement.

Our channel improvement consulting engagements are extended advisory, consultative and collaborative engagements that provide you proven expertise at channel improvement, transformation and growth.

Beginning:
Chaos

Low to negative channel performance based on trial and error approach to channel program development. You cannot afford costly mistakes at this stage and require effective strategies and tactics to quickly evolve to your next level of maturity.

Emerging:
Fire Fighting

Low channel performance, few controls and lack of effective forward planning, lack of alignment in program incentive/comp plan, recruitment and enablement strategy, but beginning to develop an understanding of profit drivers. You've advanced, but are still operationally unstable, hampering your ability to scale.

Scaling:
Stable

Median financial performance with basic channel growth controls and some forward budget planning, but lacking meaningful program performance tracking and alignment between program incentive/comp plan and budget attainment, impeding rapid channel revenue growth.

Optimizing:
Proactive

High financial and partner channel growth with effective program and partner performance tracking paired with strong alignment between program incentive/comp plan and budget attainment. Your focus should now shift from partner acquisition towards partner enablement.

Innovating:
Zen

Highest financial and partner channel growth performance tied to closely aligned program incentive/comp plan, effective channel partner recruitment strategy and robust channel partner enablement programs. Your attention is now directed to new product and service development, acquisition or sale.

Next Steps...

Schedule a strategic call with Erick Simpson to explore how our strategies and expertise can help your organization realize its true growth and profit potential.

Testimonials

Absolutely recommended to anyone looking to further their sales training.

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Kelsey Gibree T6 Consulting

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