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Marketing and Lead Generation – Webinar

MSP Mastered® Certification Program

Watch Now On-Demand


Marketing and Lead Generation

I’m delivering my NEW MSP Mastered® Certification Program FREE in 2021!

My Thirteenth Webinar in the Series Starts Thursday, July 15th @ 9am PT

Marketing and Lead GenerationDuring this sales transformation session, MSP sales expert Erick Simpson shares the highest ROI-generating managed services marketing and lead generation strategies to fill the top of your sales funnel and reveals the 10 marketing and lead generation activities you and your sales team should execute weekly that lead to more qualified sales appointments.

Erick shares how, how often and when to ask for referrals from existing clients, along with best practices for requesting Marketing Development Funds (MDF) and other benefits from your vendors and distributors to help offset your marketing costs.

Bonus: Attendees will receive a copy of my MSP Mastered® Client Referral Request Letter

About the MSP Mastered® Certification Series

The MSP Mastered® Certification Series includes 4 Levels with 6 live thought-leadership Webinar classes each plus Q&A, along with a quiz; and the tools, templates and resources needed to implement the strategies covered, and is delivered twice a month throughout 2021.

First up is Level One: Operational Fundamentals (Available On-Demand)

Jan 21: Understanding Your Financials

Jan 28: Determining Your True Cost of Service Delivery and Profit

Feb 11: Staffing, Hiring, and Designing High-Performing Compensation Plans

Feb 25: Pricing and Bundling for Profit

Mar 11: Developing Effective Master Service Agreements and SOWs

Mar 25: Optimizing and Integrating Your Business Platforms

Second is Level Two: Service Essentials (Available On-Demand)

Apr 8: Project Management Best Practices to Eliminate Scope Creep and Seep

Apr 22: The Service Dispatch Process for SLA Success and Max Tech Utilization

May 13: Service Desk Incident Escalation & Lifecycle Manag. for Resolution

May 27: Service Desk Reporting and KPI Analysis

Jun 10: Service Desk Management for Continual Improvement

Jun 24: New Client On-Boarding by the Numbers 

Third is Level Three: Sales Mastery

Jul 15: Marketing and Lead Generation

Jul 29: Sales Prospecting and Appointment-Setting

Aug 12: Sales Qualifying

Aug 26: Sales Proposal Development

Sep 16: Delivering the Sales Presentation

Sep 30: Overcoming Objections and Closing the Sale

I encourage you and your staff to register for my Free MSP Mastered® certification program now, and I look forward to seeing you online!

**Outstanding presentation** This is gold! – Scott

Great job, thanks for the great info! Lots to digest – Todd

Thank you very much for this valuable information. Awaiting next class – Nick

Yoohoo! Not bored after one hour – that’s a huge zoom day! – Vasile

Great presentation! Thanks very much! – Nate

Excellent presentation, thank you! – Chris

Wow! Thanks very much guys for such a great and informative session! – Max

Register Now

Plus: Click here to register for more of our weekly MSP Mastered® Webcasts as they’re scheduled – check back often!



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