Services for IT Vendors
and Distributors

Sharpen Channel Strategy, Increase Recruitment
and Improve CAM and Partner Productivity



Channel Program Strategy

Improve Channel Program Performance

Whether you are a startup or seasoned IT channel vendor or distributor, our channel improvement consulting engagements; based on our Vendor Channel Maturity Level Index™, allows us to work with you and your leadership team; and all levels of management and staff, in order to evaluate your current channel and operational performance levels and design an improvement strategy to achieve real success that can be measured and quantified.


Partner Recruitment

Grow Your Partner Channel

Our new partner recruitment services supercharge your channel growth velocity by promoting your brand, partner program, message and call to action to our channel of over 30,000 of the most engaged and responsive MSPs in the industry. We execute email, newsletter, social media and survey marketing services on your behalf, and host and produce our highly-regarded MSP Mastered® Webinar series to attract the partners you’re looking for.


CAM and BDM Enablement

Supercharge CAM and BDM Performance

We’ve conducted numerous CAM and BDM sales and enablement training sessions for some of the largest distributors and vendors in the channel to help increase engagement, achieve and exceed partner recruitment quotas and supercharge partner performance with our MSP Mastered® sales training, sales planning and QBR execution and reporting processes. Reach out to us to discover how we can help you improve your CAM, BDM and partner performance.


Channel Partner Surveys

Gather Market Research and Intelligence from 30k MSPs

Our effective Survey Research Services include the marketing, hosting, data collection and delivery of high-quality online surveys for market research, competitive analysis and feedback surveys. We market our research surveys to our 30,000+ IT Service Provider, VAR and MSP channel partners and subscriber lists, and our services include questionnaire writing, survey hosting, survey administration, data analysis, and report delivery. Fine-tune your channel strategy for improved performance or create valuable state of the industry reports and white papers for use as lead magnets powered by our MSP Mastered® Survey Research Services.


Partner Sales Enablement

Channel Partner Sales Enablement and Training

Our MSP Mastered® consultative sales virtual and live training programs and workshops have been touted as the best in the industry by attendees, distributors and vendors. Our unique, specialized sales training techniques are highly successful at accelerating MSP sales velocity, shortening sales cycles and dramatically increasing your channel’s performance. This unique combination of proprietary and highly trusted sales techniques has helped our client’s partner channels generate hundreds of millions of dollars in new revenue.


Speaking and Facilitation

Break Registration Records with the Industry's Foremost MSP Expert

Choose Erick Simpson, our industry’s most highly-rated, dynamic subject-matter expert and thought leader to provide engaging, informative content and lively discussion for your next Keynote, Webinar, Podcast, Expert Panel or Workshop. Erick’s participation dramatically increases registration numbers and consistently generates the highest reviews, as he draws from his 30 years of experience in the channel as an Enterprise CIO, MSP, Technology Business & Channel Growth Expert, Influencer, Thought Leader, Author, Speaker, Consultant and Creator of the MSP Mastered® Business Improvement and Transformation Methodology.


MSP Mastered® DISC

Hire, Build and Motivate High-Performing Teams

We are Certified DISC Behavioral Specialists that help you recruit and build high-performing individuals, leaders and teams, and understand how to motivate and lead them more effectively.

Services for Managed Service Providers - The Foundation

MSP Mastered® Methodology

The Cornerstone Philosophy that Defines our MSP Mastered® Services

The MSP Mastered Methodology



critical areas

We work with you and your leadership to ensure your vision and objectives are clearly understood and develop a strategy to realize them.

We streamline operational processes to increase managed services efficiencies and bring clarity to financials to improve bottom line profits.

We share the most effective, highest ROI-generating managed services marketing and lead generation strategies to fill the top of the sales funnel.

We’ve perfected the consultative Managed Services sales process for over 30 products and solutions your customers are buying today.

We’re experts at building the right bundles and tiers of products and managed services and pricing them for maximum profit, and creating calculators to speed pricing activities.

Our numerous vendor relationships allow us to rapidly introduce you to the key strategic partnerships you need to help build your managed services solution stack, gain MDF, and increase MRR revenues.

Our Managed Services and Project Proposals, Agreements, SOWs and SLAs are specifically designed to maximize buying temperature and dramatically improve profit margins.

We maximize managed services help desk and onsite service utilization and profitability via proper incident management and project kickoff, phase review and change management processes.

We restructure the focus of QBRs and their agendas by introducing our Technology Roadmapping and solution budgeting processes that consistently identify new revenue opportunities.

We’ve helped dozens of M&A clients grow revenues, acquire key talent and add complementary solutions and services to their offerings while increasing profitability and eliminating operational gaps and bottlenecks via acquisition.

Our experience and expertise at helping IT and Managed Services business owners transform their businesses to operate at the highest performance and profits have led them to realize the highest valuation during strategic exits.

A successful Exit Strategy requires the ability for your managed services organization to operate efficiently and profitably in your absence. We can help you structure a solid succession plan to realize this goal.

Your next step..

Schedule a strategic call with Erick Simpson to explore how our strategies and expertise can help your organization realize its true growth and profit potential.