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Erick Simpson’s MSP Newsletter | April 2022

Erick Simpson

Perfecting The MSP Service Dispatch Process

In this context, the service dispatcher participates in your service delivery incident lifecycle management processes, and schedules and assigns resources to address incidents and problems experienced by the clients and users you support; whether technical support is delivered remotely or onsite at a client’s location or elsewhere, such as at a datacenter.


The service dispatcher manages your incident response and escalation processes to ensure that technical support is delivered within your established SLAs, and uses your preferred software management tools and established processes and procedures to execute their role during technical service delivery.

Day to Day Service Dispatcher Responsibilities Include:

Manage Scheduling of all Technical Resources

  • Coordinate and manage the scheduling of all technical resources, including service desk, NOC, and onsite or field service personnel
  • Ensure that Technical resources are effectively utilized to maximize efficiencies and productivity
  • Manage workload among service delivery technical staff to ensure appropriate and effective distribution and load-balancing of services to meet SLA
  • Fulfill Single Point of Contact (SPOC) role for all service delivery technical staff for communication, status reporting, and support, whether service is delivered via remote or onsite support or conducted remotely or onsite
  • Manage and maintain consistent, regular communications with service delivery technical staff with special attention paid to onsite and field-dispatched resources to obtain status as it pertains to existing scheduled service completion time and its effect on follow-on onsite service appointments
  • Set and re-set onsite client expectations regarding onsite and field-dispatched resource arrival time based on ongoing status updates from the field and reschedule onsite service with clients as needed based upon priority and resource availability 

Continuously Monitor General Service Board to Identify New Requests

  • Identify new service requests
  • Contact requestors for lacking or needed information in order to properly log/document requests
  • Classify new service requests based on device, application, or service issue and degradation level along with impact – entire organization, department or business unit, single user, etc.
  • Prioritize new service requests based upon SLA 
  • Assign new service requests to appropriate queues or individual resources

Continuously Monitor Individual Service Boards or Queues to Maintain SLAs

  • Identify service requests at risk of missing their SLA
  • Re-assign and/or re-prioritize service requests to other queues or individual resources to meet SLAs

Continuously Manage and Conduct Consistent Communications to Keep All Affected Parties Related to Service Requests Apprised of Status

  • Ensure technical service staff maintain consistent incident management activity logging/documenting in PSA/trouble ticketing solution and deliver timely status updates and communication with affected parties per provider’s policies

Manage Reporting for Effective Service Delivery Performance

  • Collate data and information to provide performance reporting on service delivery resource utilization, incident management performance, scheduling, adherence to SLA, and staff and client satisfaction

An effective service dispatch process will:

  • Help ensure adherence to published SLAs
  • Improve staff morale, efficiency, effectiveness, utilization, and profitability
  • Increase client satisfaction
  • Provide performance measurement and visibility
  • Allow scaling of services more effectively

Modernizing Your MSP Cybersecurity Stack Webinar
Thursday, April 28th @ 10am PDT / 1pm EDT

Discover how to protect customers against advanced cyber threats and expand your cyber protection offerings. 

We all realize that ransomware and other modern cyberthreats are overwhelming you and your customers. To defend against these threats, you’ll need to upgrade your cyber defenses and enhance your cyber protection offerings to meet your customers’ cybersecurity requirements today and into the future.

Join me, cybersecurity maven Candid Wüest, and MSP entrepreneur and consultant Jesus Escolar for “5 Ways to Modernize Your MSP Cybersecurity Stack,” on Thursday, April 28, 2022, at 10 a.m. PDT / 1:00 p.m. EDT. 

I’ll share tips on evaluating your solutions portfolio with a fresh perspective to efficiently and profitably deliver the minimum cybersecurity bundle all your clients should agree to in order to maintain their business relationship with you, and how to get them to say YES during this must-attend session.

In this exclusive Acronis MSP webinar, we’ll also explore:

  • New ransomware families and emerging cyberthreats and how to defend against them.
  • The training, processes, and technologies you need as an MSP to upgrade your cyber defenses.
  • How to deliver the right combination of cyber protection services to your customers

Join me @ Ingram Micro Cloud Summit 2022 & Save $150!

I’ll be speaking at Ingram Micro’s Cloud Summit in Miami Beach, Florida May 17-19, and look forward to seeing you there! 

Save $150 on your registration fee with Coupon Code: CS22CD2022

My MSP Sales App Prices Your Services & Creates
Your Proposals, SOWs, and Business-Winning 
PowerPoint Sales  Presentations in Minutes!

When preparing your sales proposals, statements of work, and sales PowerPoint presentations for new business opportunities:

  • Does it take way too much time to do?
  • Is it so complicated that it falls to the bottom of your to-do list?
  • Are you challenged when pricing to maintain consistent margins?
  • Do you have to use too many different tools/platforms/calculators?
  • Are you the only one that can do this critical function, hence the bottleneck?
  • Are late proposals to prospects and clients the norm, delaying new revenue?

If you’ve used tools like MSP Pricing Calculators and Sales Proposal and Statement of Work Templates, you know how time-consuming it can be to price your services for 3 distinct bundles and transfer all of that information between these distinct assets.

Or maybe you’re using a “Swiss Army Knife” platform for your business that promises to do it all, but is simply too kludgy and takes too many clicks and screens to deliver an unattractive, simplistic quote?

Let’s face it, to win more business what you really need is a truly consultative sales proposal that wins business fast, along with the appropriate SOW and a business-winning sales PowerPoint slide presentation deck that you can create in mere minutes.

This is just what my new MSP Sales App does. It creates my MSP Mastered® Consultative Sales Proposal for Managed Services and Cybersecurity with 3 options (good, better, best), along with each option’s Statement of Work for you, along with my proven MSP and Cybersecurity Sales PowerPoint Presentation, with pricing and terms in minutes!

I’ll say it again – with my new MSP Sales App, you can build and price your offerings customized for each prospect or client to maintain your margins and export a professional, consultative sales proposal, SOWs, and sales presentation in minutes!

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Erick Simpson
Founder & Chief Strategist
[email protected]
(800) 414-1441
2271 W. Malvern Ave., #169
Fullerton, CA 92833
Erick Simpson built and sold one of the very first MSPs in the industry and co-founded MSP University, where he grew and coached a channel of 30,000 IT Solution Providers through their MSP transformation. He is the creator of the MSP Mastered® Methodology for business performance improvement that has been licensed by numerous IT channel distributors and vendors. Erick is a technology business & channel growth expert, influencer, thought leader, speaker and author with 4 best-selling books and 50 white papers to his credit, and he co-hosts the ChannelPro 5 Minute Roundup Podcast. He builds channel improvement programs for IT distributors and vendors and his consultations help IT organizations overcome business challenges to realize rapid, profitable growth. Erick’s industry recognition includes Channel Futures’ 7 Thought Leaders Defining the MSP Market, Jay McBain’s 100 Most Visible Channel Leaders, 2 Time ChannelPro 20/20 Visionaries, 2 Time MSP Mentor 250 and SMB Nation’s SMB 150 award recipient.

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