Build Your Cybersecurity Practice Workshop: Part 4 of my 2022 MSP Growth Hacks Series

Build Your Cybersecurity Practice Workshop

It’s time for me to bring what we’ve learned over the prior 3 sessions in this 2022 MSP Growth Hacks Series all together in this 90-minute Workshop. I’ll be demonstrating key activities from each session while you follow along to complete your Cybersecurity bundling and pricing strategy, segment and prioritize your client list and perfect your sales approach to influence your clients to subscribe to your new cybersecurity services.

If you’re looking for proven ways to successfully position the value of; and urgency for, your clients’ more rapid adoption of cloud and cybersecurity services, attend this valuable Workshop!

This Webinar is for Business Owners, Operational, Technical and Sales Leaders

During the final session in this series, we’ll walk you through:

  1. Bundling and pricing your cloud, cybersecurity, and remote support services to accelerate sales velocity and maximize profit
  2. Having “the cybersecurity sales conversation” properly and converting your MSP clients into cybersecurity clients
  3. Role-playing the qualifying and sales closing processes to win the business!

BONUS: All attendees to this must-attend workshop will receive pre-requisite materials to follow along as I complete a pricing and bundling exercise and conduct mock cybersecurity qualifying and sales closing meetings!


About My 2022 MSP Growth Hacks Webinar Series:

Let’s face it – your and your clients’ business needs have changed significantly in the last couple of years, and so has the industry at large. Today you face with the struggles of valuable staff leaving for different or higher-paying positions (and the cost and challenge of replacing them), adding new services to deal with cybersecurity threats and cloud migration and management opportunities, and managing more remote workforces and co-managed IT opportunities than ever before.

And the risk of failing to develop a successful strategy to address these challenges is unacceptable: continued staff churn, losing clients to competitors whose solutions and strategies align with what they are buying today, and the real threat of cybersecurity incidents for you and your clients.

But where there is risk and challenge, there is also opportunity – with the right strategy. According to McKinsey, businesses have increased their remote workforce adoption by 43 times, data security by 23 times and accelerated their migration to the cloud 24 times faster than they would have before the pandemic, and now view technology and security as much more valuable strategic business assets that they are investing in.

2022 is your year to perfect and deliver a new breed of enhanced remote workforce, cloud management and cybersecurity services and solutions for your prospects and clients that strengthen their security posture and minimize your shared business risks.

But more than that, 2022 is your chance to leverage automation like never before in on-boarding and day to day service delivery and management, and significantly increase your efficiencies and profits, allowing you to reinvest in your existing team to ward off churn – and delay the need to hire costly new staff.

Join MSP, Cloud and Cybersecurity expert Erick Simpson as he presents a brand-new 4-Part Webinar and Workshop series that reveals how to perfect and deliver your new technology business, sales and service delivery strategy to perfectly align with what business owners need and are buying in 2022; and how to use automation to realize higher profits to reinvest in your existing staff to reduce churn; and delay new hiring.

Part 1: Strategy and Growth – February 24 | 11:00 am EST / 16:00 GMT
Part 2: Technology and Scale: Increase Your Service Desk Efficiency by 50% – March 10 | 11:00 am EST / 16:00 GMT
Part 3: Selling the Cloud, Cybersecurity and Peace of Mind Like a Pro – March 24 | 11:00 am EST / 16:00 GMT
Part 4: Pricing, Bundling, Selling, Supporting and Managing Cloud, Cybersecurity and Remote Workforce Support Services Workshop – April 7 | 11:00 am EST / 16:00 GM

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